Have you ever noticed whenever you click over to a person or company’s website and you see sections, “About Us/Me” or “Our mission,” and many more?  Even my blog has that section. Those sections direct the attention solely on the owner of the site/blog, which is “ME.”

The truth is when people visit your site, they don’t care about a person that talks about themselves (ME). The visitors only care about the person who talks about them (YOU).

Every sentence that you place on your webpage/blog should be about the visitor and not about the owner of the webpage/blog. Case studies has shown that internet visitors have the purpose of visiting your site to accomplish a goal. Your job is to help them accomplish that goal.

Try seeing everything from the visitors POV by:

• Discussing the problem to your visitors
• Tell them what to do first, second, third, and so on
• Assume nothing
• Anticipate what they’re thinking
• It is an easier for them to make a more informed decision if you guide them through the process.
• Always think in terms:  GIVING not TAKING
• Educate your visitors on how to achieve their goals!

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So why is personal branding important?

Have you ever gone supermarket only to find yourself the buying the same brand of products consistently?

The same branding concept that the “real world” business use for their products can also be used for personal branding.  Why do we associate with certain products such as Facebook and Apple or certain network marketing leaders such as Mike Dillard(magnetic sponsoring) and Jay Kubassek(carboncopy pro)?

One of the main reasons is the Origins of  how they got they got started. The fact is,  a brand if most often compared to a narrative and it fullfills a human need to understand the origins of the individual.  Whether the story is about how Mike Dillard started out as waiting tables or Jay Kubassek working as muffler specialist, these stories set the stage for the brands that we have come to trust and believe in.

Just look at the most successful brands in the world and the story how they got started is what we think about immediately (United States of America, Thomas Edison, Disney, and many more).

If you are considering of branding YOURSELF,  you must come up with your own personal story of origin. You must also consider WHO you are and WHY you get started in your current business opportunity.

Remember you can not ask someone to trust or believe in what you do unless you started somewhere. The question of “Where did you come from?” must be answered or you risk people losing interest.

Remember, the story of origin is an important step in answering why people should care about you or your product or your service. It not only answers who you are and where you are from but also further your relationship with your viewers and prospects.